Acquire Customers
Expand your client base through effective networking, lead qualification, and customer journey support.
Expand Your Reach
Growth begins with connection. Acquire Customers teaches you to find, qualify, and nurture new opportunities with confidence and professionalism. Through six structured units, you will learn how to research potential clients, network effectively, and guide prospects through the buying journey with insight and integrity.
Lay the Foundation with Proven Frameworks
Customer acquisition combines research, strategy, and relationship management. In this module, you will apply proven frameworks that help you identify high-value prospects, manage their journey, and convert interest into commitment.
BANT Framework
Qualify leads by assessing Budget, Authority, Need, and Timing to ensure your efforts focus on the most valuable opportunities.
Customer Journey Map
Visualise each stage of the client’s decision process and align your engagement to their expectations and motivations.
Networking Funnel
Expand your professional network by moving from casual contact to qualified prospect through structured follow-up and value exchange.
Professionals who connect their work with personal purpose are five times more likely to be motivated in their jobs.
McKinsey, cited in Take Stock
Four Core Learning Goals
Opportunity
Recognise potential customers and identify where real value can be created.
Qualification
Focus time and energy on leads that fit your objectives and capacity.
Engagement
Build meaningful relationships that progress naturally from connection to conversion.
Momentum
Maintain consistent follow-up that keeps prospects informed and motivated to act.
Six Core Learning Units
Each unit guides you through the stages of professional outreach and acquisition. Together they provide a repeatable process for building trust, qualifying leads, and turning connections into loyal customers.
Minimum Viable Insight
Learn how to research efficiently and focus on the information that drives meaningful client conversations.
Explore Networking
Develop your professional network through authentic engagement and mutual value creation.
Qualify Leads
Use the BANT framework to evaluate opportunities objectively and invest your efforts wisely.
The Customer Journey
Understand the buying process and tailor your approach to each stage of the client’s experience.
Sell to Committees
Learn to influence group decisions by addressing multiple stakeholders and their priorities.
Social Proof
Use testimonials, referrals, and success stories to build credibility and accelerate trust.
The CJP Difference
A structured path to confidence, credibility, and commercial success.
Structured Learning Journey
CJP unites Mindset, Toolset, and Skillset into one structured learning journey, ensuring that attitude, knowledge, and behaviour develop together.
Created by Industry Experts
Developed by Mutiny Consulting in collaboration with luxury retail educators and leading fine jewellery brands, combining academic rigour with practical retail insight.
Designed for Daily Impact
Every unit connects directly to real retail scenarios, helping learners apply new ideas immediately to enhance performance and customer experience.
Teams who share a sense of purpose achieve significantly higher performance and profitability.
Gallup, cited in Take Stock
An Exceptional Learning Experience
A blend of tutorials, case studies and worksheets that inspire action
Video Lesssons
Dynamic instruction from industry experts.
Learner Worksheets
Guided discovery, not passive note-taking.
Knowledge Quizzes
Confidence through confirmation.
Exercises and Activities
Practical, real-world tasks.
Facilitator Guides
Support for managers and mentors.
Coaching Guides
Quick reference for daily coaching.
Tiffany & Co.’s Believe in Blue initiative increased employee engagement scores by 18 percent within six months.
Tiffany & Co. case study, cited in Take Stock
Acquire a Lifelong Asset
Earn Your Certified Jewellery Professional Credential
On completion of all three tracks, learners receive a formal certificate representing professional mastery, endorsed by the Platinum Guild International.
It's a certification that signals confidence, commercial awareness, and commitment to excellence, values recognised right across the global jewelry retail industry.
When jewellery professionals align personal purpose with their daily work, client confidence and loyalty rise measurably.
Derived from Chanel Fine Jewellery and Tiffany & Co. examples, cited in Take Stock
What the Industry is Saying...
Engaging, Empowering and Comprehensive
The Certified Jewellery Professional course is one of the most engaging and empowering learning experiences I’ve seen. It blends mindset, toolset, and skillset development into a truly comprehensive journey that equips professionals to excel with confidence, purpose, and practical capability in every aspect of fine jewellery retail.
Empowering Frameworks for Excellence
As an industry specialist, I found the Certified Jewellery Professional course to be remarkably engaging and comprehensive. Its structured frameworks turn complex concepts into practical, real-world strategies. It empowers professionals to represent precious materials like platinum with genuine expertise and commercial confidence.