Define Your Proposition
Turn ideas into clear, strategic propositions that define your value and stand out in the market.
From Insight to Strategy
Every successful business or professional idea begins with a clear value proposition. Define Your Proposition helps you transform inspiration into structured opportunity. Through six focused units, you will learn to identify gaps in the market, express your vision with clarity, and build a business or personal proposition that stands out for its purpose, precision, and value.
Lay the Foundation with Proven Frameworks
Strategic thinking transforms creativity into measurable success. In this module, you will learn to frame your ideas through proven business models used by innovators worldwide. These frameworks will help you identify opportunity, clarify your message, and communicate value with confidence.
Blue Ocean Strategy
Learn to identify uncontested market space by creating new value rather than competing on price or imitation.
Lean Business Canvas
Capture your concept on one page by mapping customers, resources, partners, and revenue into a simple, visual format.
Value Proposition Canvas
Connect customer needs directly to your offer by defining functional, emotional, and aspirational value that differentiates you from competitors.
Businesses that create uncontested market space achieve revenue growth two to three times higher than their industry average.
Blue Ocean Strategy Institute, cited in Define Your Proposition
Four Core Learning Goals
Differentiation
Learn to identify new value that separates your idea or brand from the competition.
Clarity
Develop a concise, structured approach for communicating your business concept.
Relevance
Align your ideas with genuine customer needs and market opportunities.
Confidence
Present your proposition persuasively to customers, partners, and stakeholders.
Six Core Learning Units
Each unit builds the skills needed to move from idea to articulation. You will work through short, practical activities that help you apply the frameworks directly to your own business, store, or role. Together they create a structured pathway from insight to action.
Spot the Opportunity
Use Blue Ocean thinking to identify new value by focusing on what customers truly care about.
Vision and Mission
Define why your business exists and where it is heading through concise purpose statements that guide action.
Create a Business Canvas
Map your idea visually using the Lean Business Canvas to align goals, resources, and partners.
Map the Market
Apply segmentation, targeting, and positioning to ensure your idea reaches the right audience.
Establish a Value Proposition
Use the Value Proposition Canvas to align your offer with customer needs and define what makes you unique.
Craft an Elevator Pitch
Combine purpose, structure, and storytelling to present your idea clearly and persuasively in under a minute.
The CJP Difference
A structured path to confidence, credibility, and commercial success.
Structured Learning Journey
CJP unites Mindset, Toolset, and Skillset into one structured learning journey, ensuring that attitude, knowledge, and behaviour develop together.
Created by Industry Experts
Developed by Mutiny Consulting in collaboration with luxury retail educators and leading fine jewellery brands, combining academic rigour with practical retail insight.
Designed for Daily Impact
Every unit connects directly to real retail scenarios, helping learners apply new ideas immediately to enhance performance and customer experience.
Brands that clearly articulate their vision and mission statements outperform competitors by more than 20 percent in employee engagement and customer loyalty.
Deloitte Insights, cited in Define Your Proposition
An Exceptional Learning Experience
A blend of tutorials, case studies and worksheets that inspire action
Video Lesssons
Dynamic instruction from industry experts.
Learner Worksheets
Guided discovery, not passive note-taking.
Knowledge Quizzes
Confidence through confirmation.
Exercises and Activities
Practical, real-world tasks.
Facilitator Guides
Support for managers and mentors.
Coaching Guides
Quick reference for daily coaching.
Organisations that link their value propositions directly to customer pain points enjoy 30 percent higher conversion rates.
Harvard Business Review, cited in Define Your Proposition
Acquire a Lifelong Asset
Earn Your Certified Jewellery Professional Credential
On completion of all three tracks, learners receive a formal certificate representing professional mastery, endorsed by the Platinum Guild International.
It's a certification that signals confidence, commercial awareness, and commitment to excellence, values recognised right across the global jewelry retail industry.
When purpose and value are communicated consistently, customer loyalty rises by up to 40 percent.
McKinsey & Company, cited in Define Your Proposition
What the Industry is Saying...
Engaging, Empowering and Comprehensive
The Certified Jewellery Professional course is one of the most engaging and empowering learning experiences I’ve seen. It blends mindset, toolset, and skillset development into a truly comprehensive journey that equips professionals to excel with confidence, purpose, and practical capability in every aspect of fine jewellery retail.
Empowering Frameworks for Excellence
As an industry specialist, I found the Certified Jewellery Professional course to be remarkably engaging and comprehensive. Its structured frameworks turn complex concepts into practical, real-world strategies. It empowers professionals to represent precious materials like platinum with genuine expertise and commercial confidence.