Make the Pitch
Learn to structure and deliver persuasive jewellery presentations that capture attention and inspire action.
Present with Purpose
The best ideas mean little unless they are communicated with clarity and conviction. Make the Pitch teaches you how to structure, deliver, and adapt your message so it connects with every audience. Through six engaging units, you will learn proven presentation frameworks, storytelling techniques, and persuasive structures that turn preparation into performance and conversation into commitment.
Lay the Foundation with Proven Frameworks
A successful pitch balances logic, emotion, and evidence. In this module, you will explore frameworks that shape persuasive communication and help you present your ideas with structure, authenticity, and impact.
AIDA
Capture attention, build interest, create desire, and lead to action through focused storytelling.
DIPADA
Deepen engagement by defining needs, identifying solutions, proving they work, building desire and driving action.
SPIN
Use questioning to uncover situation, problem, the implication, and need–payoff to guide the audience to your solution.
Well-structured presentations increase audience understanding by 40 percent and conversion rates by 25 percent.
Harvard Business Review, cited in Make the Pitch
Four Core Learning Goals
Structure
Organise information using frameworks that hold audience attention and drive outcomes.
Engagement
Use storytelling, evidence, and interaction to connect with emotional and rational needs
Confidence
Deliver messages naturally and persuasively through practice, pacing, and self-awareness.
Impact
Conclude every presentation with clear, actionable outcomes that motivate response.
Six Core Learning Units
Each unit develops a new layer of presentation skill, combining structure with psychology and performance. Together they equip you to design, deliver, and adapt pitches that resonate with any audience.
Reach Out
Secure opportunities to present your ideas by following up strategically and creating moments to share your message.
Engage Your Audience
Build curiosity and maintain attention through authentic storytelling and purposeful delivery.
AIDA
Apply the Attention–Interest–Desire–Action framework to build momentum and guide your audience toward commitment.
DIPADA
Strengthen your argument through defining needs, identifying solutions, and delivering proof, making your pitch both credible and memorable.
SPIN
Use structured questioning to uncover client needs and present solutions that feel personally relevant.
Aggregate and Present
Combine key elements from each framework to deliver a cohesive, polished presentation that drives results.
The CJP Difference
A structured path to confidence, credibility, and commercial success.
Structured Learning Journey
CJP unites Mindset, Toolset, and Skillset into one structured learning journey, ensuring that attitude, knowledge, and behaviour develop together.
Created by Industry Experts
Developed by Mutiny Consulting in collaboration with luxury retail educators and leading fine jewellery brands, combining academic rigour with practical retail insight.
Designed for Daily Impact
Every unit connects directly to real retail scenarios, helping learners apply new ideas immediately to enhance performance and customer experience.
Messages delivered as stories are up to 22 times more memorable than facts alone.
Stanford Graduate School of Business, cited in Make the Pitch
An Exceptional Learning Experience
A blend of tutorials, case studies and worksheets that inspire action
Video Lesssons
Dynamic instruction from industry experts.
Learner Worksheets
Guided discovery, not passive note-taking.
Knowledge Quizzes
Confidence through confirmation.
Exercises and Activities
Practical, real-world tasks.
Facilitator Guides
Support for managers and mentors.
Coaching Guides
Quick reference for daily coaching.
Professionals trained in SPIN techniques see a 17 percent higher close rate on complex sales.
Huthwaite International, cited in Make the Pitch
Acquire a Lifelong Asset
Earn Your Certified Jewellery Professional Credential
On completion of all three tracks, learners receive a formal certificate representing professional mastery, endorsed by the Platinum Guild International.
It's a certification that signals confidence, commercial awareness, and commitment to excellence, values recognised right across the global jewelry retail industry.
Visual storytelling improves audience engagement by 80 percent in both digital and in-person presentations.
Forbes Communication Council, cited in Make the Pitch
What the Industry is Saying...
Engaging, Empowering and Comprehensive
The Certified Jewellery Professional course is one of the most engaging and empowering learning experiences I’ve seen. It blends mindset, toolset, and skillset development into a truly comprehensive journey that equips professionals to excel with confidence, purpose, and practical capability in every aspect of fine jewellery retail.
Empowering Frameworks for Excellence
As an industry specialist, I found the Certified Jewellery Professional course to be remarkably engaging and comprehensive. Its structured frameworks turn complex concepts into practical, real-world strategies. It empowers professionals to represent precious materials like platinum with genuine expertise and commercial confidence.